Branded coaching apps
For personal trainers and coaches. Your own app, with your logo and colours, to track clients and keep in touch with them.
- Programmes, check-ins & progress
- Messaging with your clients
- Help moving from Trainerize
Software & websitesWe build the base.
We build the base.
You build the business.
Branded apps, websites and custom software for small businesses. We design, build and look after them, so you can get on with your clients.
Your brand, not oursHosting & updates includedUK-based
What we build
Software that carries your name
Whether you need an app for your clients or a website that brings them in, we build it, host it and keep it running.
Websites
Fast, mobile-first websites that explain what you do and turn visitors into enquiries.
- Designed around your brand
- Enquiry and booking forms
- Hosting, domain & updates
Custom software
Tools built around how your business actually runs, from client portals to internal dashboards.
- Client portals & databases
- Dashboards & reporting
- Automating repetitive admin
Our work
Built for real businesses
Case study · Fitness coaching
BBF Coaching
A branded coaching web app for a UK personal training business. Clients follow their programmes, track their progress and stay in touch with their coach, all under the BBF name.
Client programmesProgress trackingMembership tiersAI meal estimates
BBF.
Coaching
Built by Basewright
How it works
From first call to launch
Discovery call
A short call to understand your business, your clients and what you need.
Proposal
A clear written plan with a fixed price and timeline. No surprises.
Build & test
We build it in your brand, and you try it out before anyone else sees it.
Launch & look after
We go live, help move your clients across, and handle updates from then on.
Why Basewright
You focus on clients. We handle the tech.
Your brand front and centre
Your clients see your name, logo and colours. The only mention of us is a small credit.
One simple monthly fee
Hosting, security, updates and support are included, so there are no surprise bills.
Your data stays yours
You own your client data, and you can export it whenever you like. We look after it in line with UK GDPR.
Easy switching
Moving from another platform? We'll help bring your client list across so you're not starting from scratch.
FAQ
Questions we often get
How much does it cost?
Coaching apps are a monthly subscription based on how many clients you have. Websites and custom software are quoted per project. Tell us what you need and we'll send a fixed quote.
Will the app have my branding?
Yes. Your app uses your name, logo and colours. Your clients won't see a third-party brand, apart from a small "Built by Basewright" credit.
Is it on the App Store?
Apps currently run as a web app that your clients add to their phone's home screen, with no app store download needed. App Store and Google Play versions are on our roadmap.
I use Trainerize at the moment. Can I switch?
Yes. We'll help import your client list and set your programmes up in the new app, and you can run both side by side while your clients settle in.
Do you take payments for me?
Only if you want us to. Many coaches keep taking payments the way they do now and use the app purely for coaching and communication.
Who owns the data?
You do. We store and protect it on your behalf under a data processing agreement, and you can export it at any time.
Start a project
Tell us what you're building
Fill in the form and we'll be in touch within one working day.
- 1Instant confirmation
You'll get an email straight away so you know we've got it.
- 2A quick call
We'll arrange a short call to talk it through.
- 3A clear proposal
A fixed price and timeline, in writing.
Prefer email? hello@basewright.co.uk